I still can't quite believe I'm typing these words, but it is with overwhelming excitement and a heart full of gratitude that I can officially announce Fragranced With Love Limited has been chosen as a winner of Theo Paphitis' Small Business Sunday (#SBS)!
If you had told me when I first began pouring my passion into these products that our little business would one day be championed by a retail legend and former Dragon, I wouldn't have believed you.
The Magic of Sunday Night
For those who might not know, Small Business Sunday is a weekly initiative created by Theo Paphitis to celebrate and elevate independent businesses. Every Sunday, thousands of hopeful small business owners send a message his way, detailing what makes their brand special. Out of that massive crowd, he personally selects just six to retweet and share with his hundreds of thousands of followers.
When that notification lit up my screen, time absolutely stood still. Seeing Fragranced With Love Limited recognised on such a massive platform was a whirlwind of emotion—shock, joy, and profound validation.
What This Means for Us
Winning #SBS is so much more than a fleeting moment on social media. It is a badge of honour that represents everything we strive for. When I started this journey, the goal was simple but deeply personal: to craft beautiful, high-quality products that quite literally bring love and light into your homes.
This recognition from Theo Paphitis validates every single aspect of that journey:
The Late Nights: The endless hours spent testing scents, perfecting formulas, and carefully packing your orders.
The Dedication to Quality: Our refusal to compromise on the ingredients and the love that goes into every single batch.
Our Community: The incredible support system of customers who believed in Fragranced With Love Limited before anyone else did.
Joining the #SBS Family
One of the most exciting parts of this win is becoming part of the exclusive #SBS community. It opens doors to a network of like-minded, passionate entrepreneurs and grants us an invitation to the annual #SBS event, where we will actually get to meet Theo himself and receive our official certificate.
A Massive Thank You
While Theo's recognition is a massive milestone, the true foundation of this business has always been you.
To every single person who has liked a post, shared a recommendation, bought a product, or simply sent a word of encouragement—thank you. You are the reason Fragranced With Love Limited exists and thrives. This win belongs to all of us.
We have some incredibly exciting plans in the works for the coming months, and with this new wind in our sails, I cannot wait to share them with you.
Here is to the next chapter, filled with even more growth, joy, and, of course, beautiful fragrances.
